WBTE is a well-established tea company in the USA. The company collects tea from small Sri Lankan tea growers besides their own tea states in Sri Lanka. The Grower Empowerment Program is to support those tea farmers and their families. Three people in the middle of the logo demonstrate a family of a tea farmer. Child in white is to enhance more and it shows light of the child’s future through the program. Background color of green expresses the natural green of the tea leaf. The dark green ring expresses the support, encouragement and protection towards the family.