A unique, tailored garment should be always constructed to suit the customers’ requirements and crafted to the highest specifications. With a humble beginning in 1956, the Amarakeerthi tailors opened its doors to the public with the drive of delivering high quality tailored suits for an affordable price. Currently the business has been handed over to its third generation and as the demand grows, Amarakeerthi tailors now integrates the wealth of tradition with modern designs. The logo and the corporate brand identity designs are a part of the re-branding project of Amarakeerthi tailors. The logo is designed with a Sinhala typeface to respect the founder and the rich values of the brand. The first letter is enlarged and incorporated as a thread and a needle to demonstrate the tailoring; its flexibility and stylishness. Blue color symbolizes the trust, understanding, eternity and tranquility of the brand.